Workflows
Trusted by startups & the world’s largest companies
How it works
Set your workflow triggers
Kick off a workflow through API triggers or from a Persona event, such as upon verification completion or case creation.
Consolidate data
Enrich verifications by combining Persona risk signals with data from your existing risk vendors to build a trusted source of identity information.
Automatically make decisions
Segment your users just the way you want by creating simple if/then/else paths or complex branching logic.
Kick off follow-up actions
Open a case, resolve a support ticket, or pass information into your internal systems with custom integrations.
Customize automatic decisioning or manual review rules based on your business needs instead of relying on a black-box machine learning engine.
Set up reverifications to automatically occur on a regular basis or trigger after a specific action.
Ensure data integrity by pushing verified information collected during the Know Your Customer (KYC) process into your CRM.
Accept groups or arrays of information, like business documents, and take the same action across all of them to save time and reduce manual errors.
Automatically send verification flows to beneficial owners during the KYB process to reduce back-and-forth during business onboarding.
Customize automatic decisioning or manual review rules based on your business needs instead of relying on a black-box machine learning engine.
Set up reverifications to automatically occur on a regular basis or trigger after a specific action.
Ensure data integrity by pushing verified information collected during the Know Your Customer (KYC) process into your CRM.
Accept groups or arrays of information, like business documents, and take the same action across all of them to save time and reduce manual errors.
Automatically send verification flows to beneficial owners during the KYB process to reduce back-and-forth during business onboarding.
“Thanks to customizable workflows, we don’t have to fall back on legacy methods or rely too heavily on manual review. Rather than needing to manually verify edge cases, we’re able to see the information real-time and react quickly.”
With Persona Marketplace, you can integrate the world’s top data and productivity platforms right in Workflows to provide a seamless user experience and streamline operations.
